Warhammer 40K Apocalypse Poll Closed – The Results!

Apocalypse 40K

Al right. Time to close my Warhammer 40K Apocalypse poll and start something new. Well over 600 people cast their vote. Many thanks to everyone who took the time to do so.

These things obvious do not (and cannot) adhere to any kind of representative sampling. Still, I find them insightful as to what readers of this blog think, even if one shouldn’t extrapolate beyond that.


Warhammer 40K Apocalypse Poll Results

Are You Buying Apocalypse 40K?

  • Yes - I'll buy both Rules and Miniatures (16%, 99 Votes)
  • Yes - I'll buy the Rules, but not the new Miniatures (22%, 134 Votes)
  • Yes - I'll buy the new Miniatures, but not the Rules (8%, 49 Votes)
  • No - I play(ed) the old Apocalypse, but not this one (9%, 58 Votes)
  • No - I never play Apocalypse 40K (34%, 209 Votes)
  • No - I don't even play Warhammer 40K (7%, 43 Votes)
  • Other (please explain in the comments) (4%, 21 Votes)

Total Voters: 613

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Musing About The Results

Of those who voted, 46% said they’ll pick up something from the new Warhammer 40K Apocalypse release: The rules, some miniatures or both.

That’s more than I expected. Less surprisingly, the “rules only” group is the largest sub-group of those who bought something, 22% of everyone who voted. That, I assume, goes with the fact that most people buy the Apocalypse rules for miniatures, including Forge World, they already own.

Of those who voted, 50% said they won’t pick up anything from the new Warhammer 40K Apocalypse release (incl. those that aren’t playing Warhammer 40K at all). The majority of this sub-group appear to be those that haven’t ever owned Apocalypse 40K and aren’t about to start now. A good third (34%) of all those who voted fall into this category.

In retrospect, it’s a bit of a pity I asked for those that have “given up” on Warhammer 40K Apocalypse between the old version and the new version (9%), but not the inverse. Next time!

Overall, taking out those that voted “Other” and those that voted “Not playing 40K“, it seems that – from all people that do play Warhammer 40K (and voted) –  more people actually picked up something from the new Apocalypse 40K release from Games Workshop than did not.

Setting aside the obvious caveats to representativeness, etc… what do you think?

  • Is this a result you would’ve expected?
  • Are these more Apocalypse 40K players than you would’ve thought?
  • Less than you would’ve thought?

Leave a comment!

Z.

Zweischneid

Zweischneid

I am Zweischneid. Wargame Addict. Hopeless painter and founder of Pins of War. I hope you enjoyed this article. Don't forget to share your favourite miniature pictures and wargaming videos at www.pinsofwar.net.
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  • Panagiotis Galanis

    Hello Z,
    I like the way you analyse things, you have a more cool-headed approach to the hobby which I post by post I learn to appreciate.

    On topic, yeah this looks like what I’ve expected, it seems to me that Apocalypse is indeed intended to a small portion of gamers that can bring an additional revenue to the 40K sales.

    But how much? That would be really interesting to see, and look how that translates in absolute numbers: Is there a small demographic that has the potential to make really high impact sales?

  • http://www.flickr.com/photos/9360674@N04/sets/72157600510023664/ BrassScorpion

    The rules and accessories (e.g., templates, dice) sold far better than the models at my local Games Workshop Bowie Battle Bunker in Maryland. I even saw multiple Gamer’s Editions and Collector’s Editions sold there. There appeared to be a lot of interest in the Apocalypse rule book, barely any of the two new models were sold. I’m sure the $160 US price had something to do with that.

    Regarding your poll, I think it’s a mistake to include a category for “I don’t play Warhammer 40K”. I often see this mistake in polls on forums too. Polls like this I should think are interested in which customers for the game system in question (i.e., 40K) plan to buy a certain new product for that system. Including a category for people who don’t buy any of it skews the results and is of no interest. I’ll use an extreme example to illustrate: I’m pretty sure that there are several billion people out there that don’t play 40K, if they all voted “I don’t buy or play 40K” the results in your other categories would be too miniscule a percentage to show anything useful. In fact, if even just a few hundred or a thousand non-40K gamers had voted in that category it would make the poll virtually useless because of the relatively few respondents in the categories that matter. It’s the same for the “Other” category in this case, there are polls where that is useful but I doubt it is here. In simpler terms, it’s not useful or interesting for the poll to allow Warmachine and Magic The Gathering players tell us they aren’t buying the new Apocalypse stuff and that they don’t play 40K.

    • http://pinsofwar.net/ Zweischneid

      Well. People who come across my blog presumably will have a basic interest in miniature wargaming.

      And while 40K is most of what I write about, I write about other stuff too, DreadBall for example.

      The benefit of having option of “I don’t play 40K”, I thought, was less for the people who voted there, than for “keeping out” non-40K players from the “I won’t buy Apocalypse 40K option”.

      I cannot stop people from voting. If I don’t include the option, and people who… say.. only play DreadBall, vote for “I won’t by Apocalypse”, there’d be no way to differentiate them from 40K player that voted the same thing.

      Having this “escape option” gives, I believe, a cleaner result for those people that actually do play 40K (and vote on my poll):

      • http://www.flickr.com/photos/9360674@N04/sets/72157600510023664/ BrassScorpion

        Well done, sir. You’re probably right, some people who don’t play 40K at all would have voted for the “I’m not buying Apocalypse” anyway, still skewing the results. This way you can farm them off to a category of their own, then eliminate those results completely if you wanted to make a pie chart or something showing the percentages just for the 40K players. The analyst in me approves. :)

  • kaptinscuzgob

    ive had an apocalypses-sized ork army for years now, i only needed to pick up the book!

    • Martin Jørgensen

      I am not really a fan of apocalypse. Tried it a few times, but it just isnt me i guess. Somehow.

      Have bought and painted several titans over the last few years, purely as collectors pieces.