Last year’s Reaper Bones Kickstarter was easily the highest-grossing crowd-funding campaign for miniatures. Hell, it even brought Kickstarter.com’s servers to its knees.
“Bones” doesn’t appear in the Tabletop Games category, as it offers no games… just loads of miniatures. Still, nearly 3.5 Million US$ put it comfortably ahead of all the other Kickstarter top-dogs of 2012 such as Sedition Wars, Zombicide or (if you count January 2013) Kingdom Death.
Now Reaper is back with Bones II. I would’ve thought the first one would have satisfied the demands for Bones Miniatures for the next few centuries. Well.. not really.
#1 – Bones I vs Bones II
The funny thing is, Reaper Bones I was actually quite a “sleeper” for most of the campaign.
Bones I launched without any of the now-typical pre-Kickstarter-launch hype and made “only” around 7.000 US$ on the first day.
From there, “the deal” of Bones got a little bit better every day, and with every day new backers joined. It wasn’t until the final few days, that Reaper “cashed-in” on the huge basis of backers it had drawn to it and launched the madness: Over 3/4 of a Million US$ on the last day.
Compare that to Bones II on it’s first ~1 1/2 days.
Nearly 1 Million on the first day (which, given that it didn’t start at midnight, was far less than 24 hours) and now already well over that magic (is it still?) Million-Dollar mark.
The first day of Bones II was 2K better than the last day of Bones I with all the build-up.
Madness!
The big question, I suppose, will be whether the Kickstarter “stagnates” (for Bones-standards), or if this is only a prelude to a new record finish? Bones II north of the 5 Million? 10 Million?
#2 – Reaper Bones Stats
In a recent Kickstarter updates for Bones II (over 30 in one day… they are very well prepared), Reaper shared stats on how they spend the 3-and-a-half Millions from the first Bones Kickstarter.
Interesting insights and a rare treat for a company to grant insights like this. Have a look!
Share your thoughts!
- Have you backed Bones I?
- Are you backing Bones II?
- Anyone willing to wager where this will end?
- Why do you think Reaper Bones are so madly successful on Kickstarter?
Leave a comment and let me know!
Z.