Nice chatting with you.

It just seems that – at least temporarily – GW is trying to undercut the competition on the big kits like the Wraithknight.

PP Khador Conquest is 9.5″ tall, no alternative weapon options, $ 135,-

DreamForge Leviathan is 8.5″ tall, no weapon options (with more available for purchase at $25,- ) and costs $ 140,-

Forge World, well, is Forge World

Wraithknight is allegedly 9″ tall, at least three different weapon options and rumoured to be $115,-.

GW has in recent years made 40K and Warhammer Fantasy much more oriented toward collecting and fielding huge armies than ever before, yet their approach from just a few years earlier when they made the core troops affordable to collect in large number then understandably gouged a bit on the more special and elite choices is gone. Price increases in the past couple years on basic troop choices for both games have been significant, making it more difficult than ever for newer customers to field large collections. For example, Imperial Guard Platoons as troop choices are virtually a thing of the past since the troopers went from $35 US for 20 models to $29 for 10 models. When one factors in that army books have jumped to near $50 US and other increases I fear for the growth of the hobby and GW’s customer base. Last year the Land Raider jumped $8.25 US for the second consecutive year while other popular Space Marine vehicles also went up about $8 US in price. Earlier annual increases were usually only a dollar or so.

As a customer of more than two decades I like to see new customers in GW’s stores, it keeps the stores open and the design studio busy cranking out cool new stuff. I hope GW doesn’t implode from it’s own draconian price increase philosophy of the past couple years.

I remember everyone fawning over the DreamForge Leviathan Titan, saying how GW would never, ever release a 9″ injection-moulded kit for as little as GBP 85,- or whatever it costs.

Than GW undercuts them by GBP 15,- (with more weapon-options in the default-box) and everyone thinks its hugely expensive.

Not bashing DreamForge. I love their stuff. But GW seems cheaper than any other company making similar kits could ever hope to be. Stuff like the Privateer Press Colossals are all 25 to 30 GBP more expensive than the Wraithknight.