GW’s Sneaky Apocalypse Formation Pricing

For some time now, Games Workshop has been offering so-called “1-click-bundles”. These allowed you to buy a whole bunch of different Games Workshop models with – as the name says – one click. These 1-click-bundles gained some notoriety for offering customers absolutely no savings (other than the time it takes to click different products individually in GW’s online store).

With the release of Warhammer 40K Apocalypse, Games Workshop is offering a dozens of “Apocalypse Formations”, which are – in essence – a fancy name for these type of 1-click-bundles.

But here’s the kicker.

Not only do these new Apocalypse Formations offer absolute zero savings (as expected), but some of them are actually more expensive than the models individually.

Example: The Eldar Windrider Host Apocalypse Formation!

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The Price of the Windrider Host

This One-Click Collection contains all you need to field the Windrider Host Apocalypse Formation. It includes: 1 Eldar Autarch on Jetbike Upgrade Pack; 1 Eldar Jetbike; 6 Eldar Vyper Jetbikes; and 4 Jetbike Squadrons.

Lots of Jetbikes and Vypers. I get it.

Now, we don’t expect any savings from this. But let’s calculate the “worth” of this bundle anyway, which is priced at £210.00.

The new Jetbike Squads/Squadrons of 3 Jetbikes cost £20.00 straight from Games Workshop. Four of them, clicked individually, would cost £80.00. Vyper Squads/Squadrons of 3 Vypers cost £47.50 per box. Two of them, clicked individually, would cost £95.00. There is also the Autarch on Jetbike upgrade kit, which GW currently prices at £11.00, and another single Eldar Jetbike to use the upgrade kit with. Single Jetbikes aren’t available any more, so lets assume we’re buying another box of 3 for £20.00 and give away two Jetbikes to a friend for free.

• 4x 3 Jetbikes Squadrons = £80.00
• 2x 3 Vypers Squadrons = £95.00
• 1x Autarch Upgrade kit = £11.00
• 1x Jetbike box (using only 1 Jetbike) = £20.00
• Total = £206.00

Therefore, this total Winderider Host formation would cost me £206.00 clicked individually, including two Jetbikes I’d be throwing away because I cannot buy Jetbikes individually.

As 1-click-bundle Apocalypse Formation however, it costs £210.00.

Click carefully boys and girls (and moms and dads).

Z.